West Michigan Hispanic Chamber of Commerce Advocates for Inclusive Riverfront Development in Grand Rapids
Guillermo Cisneros, President & CEO of the West Michigan Hispanic Chamber of Commerce.
As the President and CEO of the West Michigan Hispanic Chamber of Commerce, Guillermo Cisneros is passionate about creating spaces to foster growth, connection, and inclusion in Grand Rapids. He envisions the upcoming riverfront developments—anchored by the Acrisure Amphitheater and downtown pGuillermo Cisnerosrofessional soccer stadium and linked by extensive riverfront trails—as ripe with opportunity, both for the region and its diverse communities. West Michigan Hispanic Chamber of Commerce,
A Vision for Growth and Unity Acrisure Amphitheater
Cisneros highlights the evolution of Grand Rapids, as the second-largest economy in Michigan, with Kent County among the fastest growing counties in the state. “It’s important to look to the future and build the infrastructure to support that growth," he says.
Drawing inspiration from Chicago's vibrant riverfront, he sees Grand Rapids' own riverfront development as an essential step in attracting new people to West Michigan while offering a vibrant cultural scene to retain those who already call it home.
“The Acrisure Amphitheater will be an incredible venue for entertainment and community events,” Cisneros emphasizes. “And the soccer stadium has the potential to be a catalyst for unity. Soccer has broad popular appeal, including within Latino communities. Done right, these developments will help create a welcoming environment for everyone.”
“The Acrisure Amphitheater will be an incredible venue for entertainment and community events,” Cisneros emphasizes.
Representation for All Residents
Cisneros passionately believes that these developments must reflect the community they serve—especially the growing Latino population, which, according to the 2020 census, constitutes 16% of the area’s population. That number is likely now closer to 20%, he suggests.
From the food offered to the art displayed, Cisneros advocates for a thoughtful approach to inclusivity.
“Residents from areas like Kentwood—which has the most diverse school district in the state—should see themselves and feel welcomed,” he asserts. "If these venues incorporate elements that reflect our culture—such as art, music and authentic food from Latino and Black communities—it can help foster a sense of belonging."
"Imagine sculptures of soul-great Aretha Franklin or Mexican cultural and music icon Vicente Fernández at the amphitheater or all-time great footballer, Diego Maradona, at the stadium,” he continues. “These figures resonate deeply with the Black and Latino communities. They would be powerful symbols of pride and belonging."
“By 2045, we are expecting 130% growth in the Latino community and 45% growth in the African American community in the greater Grand Rapids area. These venues need to attract and reflect these communities, both to generate revenue and to build a welcoming, inclusive Grand Rapids.”
Inclusive Business Opportunities
He stresses the importance of inclusivity in business opportunities associated with the venues, as well. "The developers have an opportunity to involve diverse businesses through construction subcontracts and retail build out of these developments," he says, adding that this will have long-term economic benefits for West Michigan.
Cisneros wants local, authentic restaurants to have a place in the development. "Big taco chains have come to Grand Rapids, but some miss the mark on authenticity," he explains. "We should create opportunities for Black, Latino, and other diverse local business owners, providing them the support they need to succeed. By doing so, these developments can truly reflect and celebrate our beautifully diverse community and provide lasting economic benefits."
He says the business case is clear: “By 2045, we are expecting 130% growth in the Latino community and 45% growth in the African American community in the greater Grand Rapids area. These venues need to attract and reflect these communities, both to generate revenue and to build a welcoming, inclusive Grand Rapids."
Connecting Communities and Building Pride
The new riverfront trails are another key component of development that Cisneros feels strongly about. He points out how the planned riverfront trail extension will connect the Oxford Trail and nearby Latino neighborhoods south of the city to downtown.
“The Oxford Trail will connect Caesar Chavez, Godfrey Avenue and the Black Hills and Roosevelt neighborhoods to the riverfront, allowing our community to bike, run and walk along the riverfront to get to the amphitheater and downtown.”
This connectivity isn’t just about convenience; it’s about fostering a sense of pride, identity and belonging.
"My dream is for the area south of the amphitheater to be recognized as a Latino district, similar to what exists in cities like Chicago and Detroit," Cisneros shares.
With the Hispanic Chamber’s new headquarters located adjacent to the Oxford Trail and just two miles from downtown, he believes the potential for economic growth is immense.
In Cisneros's vision, Grand Rapids' riverfront development represents more than just new buildings and trails. It is a critical moment to create spaces that reflect the city’s rich diversity, foster unity, and inspire economic and social opportunity for all.
